This advanced level of marketing is designed with the intent of providing businesses at any level with data driven marketing campaigns that utilize demographic analysis to form targeted advertising campaigns. With the advent of countless new technologies emerging, there are entirely new fields of advertising and marketing coming about. The most prominent areas where this is happening are in the areas of curating emails and most notably, social media. Social media has become one of the most successful ways for any sized business to advertise. Billions of people use social media across the globe, so the most effective way to reach the largest amount of people is to make sure your business comes across their social media.
Rob Lowe will host the “Informed” series, who will meet with experts in the field of marketing to present to viewers the most up to date methods that businesses are using to advertise to the greatest amount of people. “Informed” is an educational series focused on bringing the most relevant topics affecting society today to viewers and accomplishes this by being distributed to Public Television PBS Member stations.